The Enterprise Learning Partnership (ELP) is a government funded national network set up to promote enterprise education amongst young people in the UK. They recently approached us with this interesting brief...

Through a long term working relationship with one of the key members of the North Manchester Enterprise Learning Partnership we were tasked with the role of putting together a promotional learning pack that would appeal to the 5-19 age group.

It was suggested that the pack might “push the ideas of enterprise, and financial aptitude amongst young people and introduce related learning methods to the teachers themselves”. The ultimate aim then was to introduce an entrepreneurial outlook throughout a young persons schooling by embedding certain key learning points into the curriculum.

It was a challenge but one we were more than capable of meeting!

Our chosen ‘Journey’ concept worked well as a metaphor for the progressive learning curve detailed in the pack’s main content. This theme grew further with posters and booklets based around bright road maps allowing us to display what could otherwise be fairly flat content in an exciting and interesting way. To complement these items we created a ‘Journey Wheel’ which was a tactile learning tool allowing the user to experience a more hands-on approach to learning/ The project was recently released to around 500 schools and educational institutes with initial feedback being very positive and an online version of the pack being developed over the coming year.